LAMBORGHINI OWNER’S CLUB
DESK DIARY
Draft Synopsis of Editorial Contents*
Automobili Lamborghini News
An update on the events of the year at the factory and headquarters, including new model introductions, show cars and prototypes, and the various auto shows of the year, as well as the year’s happenings at parent company Audi.
The Stable Today
Fighting bulls are all about heart and brains. Today’s Lamborghinis exhibit both in abundance. These features will profile in detail one of the present-day and future Lamborghinis, such as the Murciélago, Murciélago Roadster, Gallardo, Gallardo Superleggera, Gallardo Spyder, or the new Reventón and Lamborghini LM 00X.
Reventón vs. Tornado
An unused runway at Brescia’s Ghedi military airport played host to an unlikely challenge. Here, the newest addition to the Lamborghini stable, the Reventón was pitted against a Tornado jet fighter in an acceleration challenge.
Competition
Although Ferruccio Lamborghini did not necessarily intend his cars for racing, from the beginning, enthusiasts and privateers saw their race-winning potential and campaigned them. This section details both the legendary drives and drivers of historical races as well as present-day competition, with Lamborghinis actively racing in the GT3 series.
Lamborghini Legends
What Might Have Been: The Urraco
The Urraco was supposed to compete with the 911 and Ferrari’s Dino. With an exquisite body styled by Bertone and a high-revving V-8, it was meant to be built in bigger numbers than any previous Lamborghini and should have crushed all before it. But that didn’t happen. Here’s why.
The First: The 350GTV
There is only one 350GTV on Earth, the first Lamborghini, introduced at the 1963 Turin Auto Show. It caused a sensation. This is the story behind the legend.
The Rambo-Lambo: The LM 002
With a Countach’s V-12, a chassis developed for rich Middle East militaries, and a production run said to be fewer than 300, the LM 002 could be considered the epitome of the SUV, making a Humvee look like something your grandmother would drive. Hunter S. Thompson owned one, and in 2004, the U.S. Army destroyed Uday Hussein’s in a “test” to show the destructiveness of IEDs. There is a lesson in there somewhere.
One Offs and Prototypes
The Lamborghini Jota
Today the furthest development of the Miura may reside in a garage somewhere in Iran. In 1971, Lamborghini built a prototype that was a refinement of the Miura; the Jota. Although the original was destroyed in a fire following a crash, such was its influence that several copies of the original have been made, the best of them said to be in the ownership of a close friend of the late Shah of Iran.
The Lamborghini Canto
The Canto remains a mysterious prototype seen only in spy photographs. Said to be a replacement for the Diablo, the Canto fell into disfavor during Audi’s acquisition of Lamborghini. This story pulls the curtain on a one-off that never saw the light of day.
Automobili Lamborghini History
This regular series of features and profiles details the personalities and history of Lamborghini. From Ferruccio Lamborghini’s establishment of the marque, to the stories behind the famed designers and engineers responsible for the legendary cars themselves, an appreciation of a unique company and its automobiles.
Lamborghini Alumni
Gianpaolo Dallara was a young engineer with promise when Giotto Bizzarrini departed Lamborghini and left to him the development of the marque. Dallara developed the Miura and Espada before moving on. More interested in the racing side of automobile design, Dallara later left for de Tomaso and an abortive Formula 1 season. But before starting his own company, Dallara developed de Tomaso’s famous Pantera. Today Dallara builds Formula 3, GP2, Renault World Series, Indy Pro, and IndyCars, Dallara’s winning seven IRL championships and the Indianapolis 500 five times.
The Running of a Bull
Tips and advice on acquiring vintage Lamborghinis, and information on their care and feeding. Also in this section are reviews of performance parts and accessories for Lamborghinis, from theft protection and sound systems to tires and luggage.
2008 Concorso Italiano – Monterey, California
Each August, the Monterey Peninsula attracts 40,000 automotive enthusiasts to celebrate their passion for vintage, classic and exotic automobiles and their iconic designers. The Concorso Italiano, however, is devoted to all that is Italian, but especially Italian automobiles.
Celebrity Owners
The style, performance and exclusivity of Lamborghini cars has long been attractive the world’s rich and famous. This feature looks at a few of them and the Lamborghinis they own and love.
Gumball Rally
Taking its name and theme from a cult 1970s movie, this 3,000-mile race attracts competitors and cars of all types. Race buffs in state-of-the-art sports cars compete head to head against joy-riders with little more than four wheels, a full tank and a dream of finishing.
Mille Miglia
Once among the most dangerous and prestigious races in the world, today the Mille Miglia is devoted to vintage automobiles, a celebration of the automaker’s art. This article will look at the world famous gathering of sports car enthusiasts and the machines that drive their passion.
La Bella Vita
Designo Italiano
Functionality and aesthetic ingenuity are the cornerstones of Italian design. Italian cars, aircraft, boats and motorcycles are known for their functional beauty, and this attention to form and function extends to the home, the office, the kitchen and the bedroom, as well as in accessories such as fine timepieces. A regular, richly-illustrated feature showing why Italian designers are some of the most sought after in the world.
Moda Italiano - Italian Fashion Giants
Versace, Prada, Armani; their names have become synonyms for high fashion. This recurring feature will look at Italian designers who are at the cutting edge.
*Editorial content subject to change.
Tuesday, August 25, 2009
Wednesday, August 19, 2009
Wednesday, August 12, 2009
Skateboard campaign spit-balling
MUNICIPAL SKATEBOARDS
“Performance over Appearance. Function over Fashion. Mind over Matter.”
Sidewalk Chalk
Animated chalk drawings on sidewalk – product is “made” by the city/landscape
Target Demographic
Skateboarders – Particularly experienced ones who aren’t so interested in “bells and whistles” but just want something that works for its intended purposes.
Multi-Platform Concept
This campaign is based around the concept that the product (Municipal Skateboards) is “made,” or formed by its surroundings, the city landscape. The brand isn’t particularly flashy and is brings an “urban” or “working class” sensibility to its products. All ads will contain allusions to an urban landscape with particular attention being given to asphalt and sidewalk, the home of the skateboarder.
BILLBOARD/PRINT AD CONCEPT
The billboard will feature a low-angle image of a street. The curb will diagonally split the frame in two (with the top half being sidewalk, and the bottom half being the road). Written in chalk on the sidewalk is the brand logo for Municipal Skateboards. The road in the bottom half features a manhole cover/sewer plate with the name of the target city branded on it (i.e. New York City, Denver or wherever the ad will run) along with the words “Built by the City”. Below this in smaller print will be the body text.
Tagline
Built by the city
Body Text
With a focus on performance over appearance, and on function over fashion, Municipal Skateboards is a skateboarder-owned company that knows skating is not a choice … it’s a calling. Municipal Skateboards are available at municipalskateboards.com or at leading skate shops.
SHORT TV or INTERNET BANNER AD
The ad starts with a high-angle shot of a person skating over a city sidewalk. The tip of the skateboard moving over sidewalk is the only this visible. The sound of the wheels moving over the cracks is the only audio. As the unseen skater progresses, the letter “M” (the size of a “normal” block of sidewalk) is written in bright chalk. As he progresses, each block contains another letter, which in order will spell Municipal Skateboards. As he passes the final letter, he comes into frame (under the camera) and the camera stops moving horizontally. It then follows him as he moves down a quiet street and out of focus.
Tagline
Made by the city
Voice Over
Municipal Skateboards are available at municipalskateboards.com or at leading skate shops.
VIRAL/GUERILLA MARKETING
The sidewalk chalk aesthetic of the campaign lends itself nicely to viral marketing. Stencils could be distributed to dealers or street teams who could emblazon the logo in chalk on surfaces where the target demographic is likely to gather (i.e. a skate parks or parking lots). The impermanent nature of chalk would likely avoid any potential legal prosecution as it can be easily removed if needed.
PRINT AD CONCEPT #2 – “What to grind?”
A skateboarder stands in the middle of the image holding the board in one hand. His back is to the camera. Shortly up the road are a pristine kerb and an attractive woman.
PRINT AD CONCEPT #3 – “Returned to the wild”
An high-angle image of a skateboarder from behind. The skateboarder stands in front in front of a near-empty street. The name is clearly visible on a board held in their hand.
Random Notes
Breaking the mould – manufacturing process
Environmental production – Product of its environment.
Not responsible for idiocy done on product. Board never breaks. Nut shots with intact board for single image campaign.
Made by skaters
Boards made by white collar decision makers (if they produced boards…)
Evolution of technology from rollerskates and 2x4 to layered wood etc.
Using desk chair as transportation
Xray of person
Putting skateboards on well known statues etc.
Photos of injured skaters with smiles on their face
Injuries equal “badge of honor”
Make a soundtrack out of the constant beat of wheels over pavement. Song plays with no drum beat and then uses sounds of pavement to play in tune with the song.
Lupe Fiasco – Kick Push
Promotion involving a board made of punk rock/hip hop iconic instrument.
Rat Race. Street scene with anthromorphic rats in human roles in traffic jam (i.e. in cabs, rushing to be somewhere). Skater outside of the congestion cruises by. It’s not a race. Run your own race.
“Performance over Appearance. Function over Fashion. Mind over Matter.”
Sidewalk Chalk
Animated chalk drawings on sidewalk – product is “made” by the city/landscape
Target Demographic
Skateboarders – Particularly experienced ones who aren’t so interested in “bells and whistles” but just want something that works for its intended purposes.
Multi-Platform Concept
This campaign is based around the concept that the product (Municipal Skateboards) is “made,” or formed by its surroundings, the city landscape. The brand isn’t particularly flashy and is brings an “urban” or “working class” sensibility to its products. All ads will contain allusions to an urban landscape with particular attention being given to asphalt and sidewalk, the home of the skateboarder.
BILLBOARD/PRINT AD CONCEPT
The billboard will feature a low-angle image of a street. The curb will diagonally split the frame in two (with the top half being sidewalk, and the bottom half being the road). Written in chalk on the sidewalk is the brand logo for Municipal Skateboards. The road in the bottom half features a manhole cover/sewer plate with the name of the target city branded on it (i.e. New York City, Denver or wherever the ad will run) along with the words “Built by the City”. Below this in smaller print will be the body text.
Tagline
Built by the city
Body Text
With a focus on performance over appearance, and on function over fashion, Municipal Skateboards is a skateboarder-owned company that knows skating is not a choice … it’s a calling. Municipal Skateboards are available at municipalskateboards.com or at leading skate shops.
SHORT TV or INTERNET BANNER AD
The ad starts with a high-angle shot of a person skating over a city sidewalk. The tip of the skateboard moving over sidewalk is the only this visible. The sound of the wheels moving over the cracks is the only audio. As the unseen skater progresses, the letter “M” (the size of a “normal” block of sidewalk) is written in bright chalk. As he progresses, each block contains another letter, which in order will spell Municipal Skateboards. As he passes the final letter, he comes into frame (under the camera) and the camera stops moving horizontally. It then follows him as he moves down a quiet street and out of focus.
Tagline
Made by the city
Voice Over
Municipal Skateboards are available at municipalskateboards.com or at leading skate shops.
VIRAL/GUERILLA MARKETING
The sidewalk chalk aesthetic of the campaign lends itself nicely to viral marketing. Stencils could be distributed to dealers or street teams who could emblazon the logo in chalk on surfaces where the target demographic is likely to gather (i.e. a skate parks or parking lots). The impermanent nature of chalk would likely avoid any potential legal prosecution as it can be easily removed if needed.
PRINT AD CONCEPT #2 – “What to grind?”
A skateboarder stands in the middle of the image holding the board in one hand. His back is to the camera. Shortly up the road are a pristine kerb and an attractive woman.
PRINT AD CONCEPT #3 – “Returned to the wild”
An high-angle image of a skateboarder from behind. The skateboarder stands in front in front of a near-empty street. The name is clearly visible on a board held in their hand.
Random Notes
Breaking the mould – manufacturing process
Environmental production – Product of its environment.
Not responsible for idiocy done on product. Board never breaks. Nut shots with intact board for single image campaign.
Made by skaters
Boards made by white collar decision makers (if they produced boards…)
Evolution of technology from rollerskates and 2x4 to layered wood etc.
Using desk chair as transportation
Xray of person
Putting skateboards on well known statues etc.
Photos of injured skaters with smiles on their face
Injuries equal “badge of honor”
Make a soundtrack out of the constant beat of wheels over pavement. Song plays with no drum beat and then uses sounds of pavement to play in tune with the song.
Lupe Fiasco – Kick Push
Promotion involving a board made of punk rock/hip hop iconic instrument.
Rat Race. Street scene with anthromorphic rats in human roles in traffic jam (i.e. in cabs, rushing to be somewhere). Skater outside of the congestion cruises by. It’s not a race. Run your own race.
Apollo 11 40th Anniversary synopsis
APOLLO 11 40TH ANNIVERSARY
DRAFT SYNOPSIS
QUEST FOR THE MOON
Project Mercury
With an impetus forged by Cold War tensions, Project Mercury was the genesis of human spaceflight in the western world. This program recorded many notable firsts including Alan Shepherd’s first sub-orbital flight and John Glenn’s ascent to high Earth orbit.
Project Gemini
As the program matured, the Gemini project further stretched the boundaries of what was conceivable or possible for mankind. Spacewalks and the docking of spacecraft increased mission flexibility and confidence of astronauts, support crews and citizens alike.
Project Apollo
“The Eagle has landed”. Humankind’s first steps on an extraterrestrial body. The glories of Apollo 11 had an immeasurable impact on how we, as a species, view our universe and our place within it. Returning five times to the lunar surface, Project Apollo was the crowning achievement of the United States’ Space Program
Skylab
As the pioneer outpost in the “wild west” of space, Skylab proved that humans could work and live for expended periods of time in extra-planetary orbit. Many groundbreaking experiments were conducted aboard the “floating science lab”.
Apollo-Soyuz
The lone beacon of cooperative effort between Cold War foes. The Apollo-Soyuz Test Project highlighted that more could be achieved in space when working in unison rather than in opposition.
The Rocket-meisters
An article looking at the fathers of modern rocketry and of the NASA Space Program: Wernher Von Braun and former Kennedy Space Center director Kurt Debus
Kennedy Space Center
As the primary launch base for U.S.’ manned and unmanned space programs, Kennedy Space Center – at Florida’s Cape Canaveral ¬– has been the site for some of the Space Program’s most historic moments.
Johnson Space Center
The site of Mission Control, Johnson Space Center has been the “co-pilot” on all missions of the U.S. Space Program as well as being home to many of the astronauts and their training.
Profiles: NASA Centers
The other facilities that have each played integral roles are profiled here. To include: Langley Research Center, Goddard Center, Marshall Space Flight Center, The Jet Propulsion Lab etc.
The Odyssey of Apollo 11
A feature article detailing the events and personalities critical to the monumental landing of Apollo 11’s lunar module.
Buggy On The Moon
Allowing for an exponential increase in the mobility of astronauts, the Lunar Rover –which began service aboard Apollo 15 – opened up myriad opportunities in the brave new frontier.
The Lunar Machines
Standing at a height greater than the length of a football field, the Saturn V rocket is a precisely honed brute. 180 million horsepower are delivered at launch, sending its payload into low Earth orbit and making the vast reaches of space accessible. The Saturn V rocket is an amazing engineering feat and the cornerstone of the U.S.’ Space Program.
The Great Observer – Howard Benedict
An in-depth profile of Howard Benedict, the chief Associated Press aerospace writer for the first three decades of the space program. Benedict formed lasting friendships with many astronauts and support crew and was the source of much information for an enraptured public.
How T.V. Made It To The Moon
This feature will look at the technology that made it possible for the world to view, in near-real time, the amazing feats of Armstrong and Aldrin as they set foot on the lunar surface.
VOICES FROM THE MOON
Apollo 11 astronauts and support crew discuss the future and past of space exploration.
VOYAGE TO THE FUTURE
International Space Station
As construction of the international cooperative effort draws toward conclusion, we will examine the achievements and future plans for the project.
The Space Shuttle
With the final missions of the Space Shuttle scheduled for 2010, this article will look at the contingencies for bridging the space program until 2014 or 2015 when the Constellation Project reaches operational status.
Lessons of the Lenses – Space Photography
The photos taken during NASA missions are some of the most famous in history. This editorial will profile some of the photographers and the photographs they’ve taken.
The Russian Space Program
The Iron Curtain that once separated superpower nations has long been lifted. The Russian Space Program, one-time nemesis in the “Space Race” is now an ally. This article will look at the largely unheard history of Russian space exploration and how its development largely parallels that of America.
The European Space Agency
Without a useable launch vehicle after the retirement of the Space Shuttle in 2010, much the responsibility for commuting astronauts to space will fall upon the European Space Agency. Examined in this article be the present and future plans for the ESA.
Training and Conditioning
The human body has evolved to survive in a world where gravity is a law above all else. As gravity is discarded, astronauts are subjected to conditions that require the utmost in physical and mental conditioning.
The Next Leap for Humankind – Constellation Project
A feature detailing the future plans of NASA: from Orion and Ares, to plans for manned missions to Mars and beyond.
DRAFT SYNOPSIS
QUEST FOR THE MOON
Project Mercury
With an impetus forged by Cold War tensions, Project Mercury was the genesis of human spaceflight in the western world. This program recorded many notable firsts including Alan Shepherd’s first sub-orbital flight and John Glenn’s ascent to high Earth orbit.
Project Gemini
As the program matured, the Gemini project further stretched the boundaries of what was conceivable or possible for mankind. Spacewalks and the docking of spacecraft increased mission flexibility and confidence of astronauts, support crews and citizens alike.
Project Apollo
“The Eagle has landed”. Humankind’s first steps on an extraterrestrial body. The glories of Apollo 11 had an immeasurable impact on how we, as a species, view our universe and our place within it. Returning five times to the lunar surface, Project Apollo was the crowning achievement of the United States’ Space Program
Skylab
As the pioneer outpost in the “wild west” of space, Skylab proved that humans could work and live for expended periods of time in extra-planetary orbit. Many groundbreaking experiments were conducted aboard the “floating science lab”.
Apollo-Soyuz
The lone beacon of cooperative effort between Cold War foes. The Apollo-Soyuz Test Project highlighted that more could be achieved in space when working in unison rather than in opposition.
The Rocket-meisters
An article looking at the fathers of modern rocketry and of the NASA Space Program: Wernher Von Braun and former Kennedy Space Center director Kurt Debus
Kennedy Space Center
As the primary launch base for U.S.’ manned and unmanned space programs, Kennedy Space Center – at Florida’s Cape Canaveral ¬– has been the site for some of the Space Program’s most historic moments.
Johnson Space Center
The site of Mission Control, Johnson Space Center has been the “co-pilot” on all missions of the U.S. Space Program as well as being home to many of the astronauts and their training.
Profiles: NASA Centers
The other facilities that have each played integral roles are profiled here. To include: Langley Research Center, Goddard Center, Marshall Space Flight Center, The Jet Propulsion Lab etc.
The Odyssey of Apollo 11
A feature article detailing the events and personalities critical to the monumental landing of Apollo 11’s lunar module.
Buggy On The Moon
Allowing for an exponential increase in the mobility of astronauts, the Lunar Rover –which began service aboard Apollo 15 – opened up myriad opportunities in the brave new frontier.
The Lunar Machines
Standing at a height greater than the length of a football field, the Saturn V rocket is a precisely honed brute. 180 million horsepower are delivered at launch, sending its payload into low Earth orbit and making the vast reaches of space accessible. The Saturn V rocket is an amazing engineering feat and the cornerstone of the U.S.’ Space Program.
The Great Observer – Howard Benedict
An in-depth profile of Howard Benedict, the chief Associated Press aerospace writer for the first three decades of the space program. Benedict formed lasting friendships with many astronauts and support crew and was the source of much information for an enraptured public.
How T.V. Made It To The Moon
This feature will look at the technology that made it possible for the world to view, in near-real time, the amazing feats of Armstrong and Aldrin as they set foot on the lunar surface.
VOICES FROM THE MOON
Apollo 11 astronauts and support crew discuss the future and past of space exploration.
VOYAGE TO THE FUTURE
International Space Station
As construction of the international cooperative effort draws toward conclusion, we will examine the achievements and future plans for the project.
The Space Shuttle
With the final missions of the Space Shuttle scheduled for 2010, this article will look at the contingencies for bridging the space program until 2014 or 2015 when the Constellation Project reaches operational status.
Lessons of the Lenses – Space Photography
The photos taken during NASA missions are some of the most famous in history. This editorial will profile some of the photographers and the photographs they’ve taken.
The Russian Space Program
The Iron Curtain that once separated superpower nations has long been lifted. The Russian Space Program, one-time nemesis in the “Space Race” is now an ally. This article will look at the largely unheard history of Russian space exploration and how its development largely parallels that of America.
The European Space Agency
Without a useable launch vehicle after the retirement of the Space Shuttle in 2010, much the responsibility for commuting astronauts to space will fall upon the European Space Agency. Examined in this article be the present and future plans for the ESA.
Training and Conditioning
The human body has evolved to survive in a world where gravity is a law above all else. As gravity is discarded, astronauts are subjected to conditions that require the utmost in physical and mental conditioning.
The Next Leap for Humankind – Constellation Project
A feature detailing the future plans of NASA: from Orion and Ares, to plans for manned missions to Mars and beyond.
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